Culture is about understanding and living the values and purpose of the organization.
Culture insures delivering on the brand promise.
Culture is about understanding “how work is done around here” and going about doing it—and your employee’s experience in and of that.
So is culture important in a virtual organization? We believe that it’s not only important; it’s the force that holds the organization together. It is the “secret sauce” of employee and customer satisfaction. It’s what makes it all work well.
In a virtual organization, command and control is near impossible, You can’t “look over the shoulder” of your employees; you can’t micromanage them. You can’t have them “drop into your office” and check with you on decisions. You can’t manage through endless meetings. Sure you can try to force an industrial era management model on a social era business, but it won’t work, at least not
Culture is not that “soft stuff” that businesses need to get around to one of these days. It’s a fundamental element in building organizational gravity – especially in a virtual company. Miss that and you miss the opportunity to grow.
Copyright 2012 Kubica LaForest Consulting
